Creative Connector *

Creative Connector *

Company Info

Market: Atlanta
Category: B2B Services
Sub Category: Consulting
Established: 2001

Contact Info

1925 Monroe Drive, NE #1235
Atlanta, GA 30324
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Do you want to grow your business and generate more revenue? The successful entrepreneur and business leader seek wisdom from an established coach who specializes in strategic business development. It’s essential that you secure a respected leader – an industry expert who is well connected in the wider business community.

I’m Deborah Schwartz Griffin, President & Founder of Creative Connector, and tactical consultant for entrepreneurs, business leaders, organizations, and corporations. I bring more than 25 years of experience helping businesses increase sales and ROI through connecting people to people and ideas to results.

You need to reach decision makers who can impact your success. Let me help your business thrive by broadening your sphere of influence and driving ROI.

I practice this daily in my role as EVP of The Business Community Network; VP of Strategic Business Development, Partnerships & Alliances for the Consumers Choice Award & Out of the Blue Gifts; & in my work across multiple industries:

  • Restaurants and Franchises
  • Foodservice
  • Hospitality
  • Business Advisory Accounting
  • Finance and Operations

I take a genuine, holistic approach with my clients, listening and learning about your challenges, passions, and priorities. My organizational skills and attention to detail bring a laser focus to developing your strategic plan. I help you better identify your target audience and share your story in a way that resonates with them. I make time to get to know you and experience your business so you’ll trust me to represent you well.

I am a member of the Metro Atlanta Chamber, Atlanta Convention and Visitors Bureau, Georgia Restaurant Association, and OnBoard Advocate. I’m a donor and member of United Way of Greater Atlanta Cole Society and the Woodruff Arts Center Women’s Giving Circle.

Areas of Expertise:

  • Deal Maker
  • Strategic Business Development
  • Business Coaching
  • Sales Consulting
  • Partnership Marketing
  • Speaking

*DSG & Associates, LLC d/b/a Creative Connector.

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For more on Creative Connector and the
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“I’m responsible for our 15 Stars and Strikes locations in five states. My wife and I also have a busy family life with three kids. I’m always multitasking and prefer to work with people like Deborah who are direct and make the most of my limited time. Deborah is the ultimate Stars and Strikes ambassador. I can always depend on her to introduce me to people and resources that make my work and life easier.”
Kip Lowery, Director of Operations
Stars and Strikes

“Deborah is the real deal. She’s a natural leader and excellent communicator. Organized and detailed while also able to see ‘the big picture.’ That’s a rare combination. As BCN’s executive vice president, she has attracted so many successful professionals who generously share their strategies with other members. Whether it’s through her extensive charitable work or her coaching practice, Deborah is passionately committed to helping people succeed.”
Jeff Chernoff, Founder
Business Community Network

“As a business owner for more than 30 years, I’ve met a lot of professionals who were good at connecting people for business success. No one comes close to Deborah Schwartz Griffin. Deborah has an innate talent and generous spirit for identifying who can help each other—from prospective clients to trusted resources. It’s her super power. Her attention to detail and personal follow through are phenomenal.”
Tricia Molloy, Speaker and Author
Working with Wisdom

“Deborah is a true professional.  She will treat you with the most personalized attention and consider every detail.  Your success is her greatest pride.”
Linda Klein,
Senior Managing Shareholder at Baker Donelson
Past President of the American Bar Association

“Deborah has grown into a trusted friend and supporter of our restaurants over the years. Her instincts for the restaurant business are spot-on.  I’m grateful not only for her suggestions on how we can improve our business but also her connections to help us find like-minded hospitality professionals to get the job done.”
Ryan Pernice, Owner and Operator
Table & Main, Osteria Mattone, and Coalition Food and Beverage

“Deborah Schwartz Griffin is the quintessential matchmaker. She has an innate ability to listen, understand, and put into action the true art of bringing people together for them to connect, learn and build businesses together. Her charm and her smile, matched with her intelligence and wit, are just a few of the reasons she’s been so successful for so many years across a wide range of industries. If you are looking for someone who talks the talk and walks the walk, your search is over.”
Carl Griffenkranz, Founding Partner
Hunter Recruitment Advisors

“When recommending Deborah to my colleagues, I often compare her to a skilled weight-training coach. She will persistently push you to lift more weight than you think you can, and you will be better and stronger for it. As my business coach, she has taught me the art and science of relationship building. In the last few months, Deborah helped us acquire two significant clients and increase our revenue by more than 20 percent.”
Aaron Wynn, MBA, Managing Partner
Hunter Recruitment Advisors

“Always hard working, passionate, dedicated, honest, strategic and tactical when needed, Deborah has offered advice and counsel to ensure that our needs were met and our dollars spent wisely. She cares greatly for her clients and she has inextricably linked her professional success to ours.”
Patrick Cuccaro, Managing Director
Affairs to Remember

“Deborah Schwartz Griffin is one of the most thorough business people I have ever met. With thirty years of sales experience, she has developed a process that results in warm referrals for her clients. From there, her clients either gain new business or a strategic connection.
She consistently follows up on her client and member’s needs in a tenacious manner.  That follow-up will ensure her stakeholders build stronger networks and even more referrals.
Deborah leaves no stone unturned or box unchecked. Her ability to manage her time effectively and achieve the level of detail and meticulousness she demands is truly admirable.
Deborah is, through and through, a professional from her dress to her communications. When you have an opportunity to do business with Deborah, seize the chance. You will be better for it.”
Mark Galvin, CEO and Founder
ePresence, LLC

About Creative Connector *


Do you want to know the six key social media marketing trends and how to do strategic business development through relationships? Listen to Deborah Schwartz Griffin on the “How’s Your ePresence?” , hosted by Mark Galvin of ePresence, LLC; a fellow BCN member.

BCN CEO Roundtable Speakers

July 2019:

I was most excited for us to have the opportunity to have Mr. Ed Walls, General Manager of  Chateau Elan Winery & Resort, share with us, at June’s Business Community Network/BCN CEO Roundtable, his wisdom, experience and inspiration that we can use in our businesses. His topic: “Associate Engagement: Why Leadership Matters.” Ed is known for his easy approachable way, kindness, warmth and as he shared with me, “he doesn’t compromise what needs to be accomplished.” Ed is a leader who serves the customer and inspires his many teams within. Having stayed, many times, and enjoyed their wonderful restaurants, spa, and winery at Chateau Elan, I appreciate the beautiful resort. As for Ed, I was touched by his warmth, graciousness, elegance and class. Ed is the perfect fit for the elegant Chateau Elan Winery & Resort. The BCN enjoyed meeting and spending quality time with him.


September 12, 2019:

Margaret Mead is known for saying, “A small group of thoughtful people can change the world. Indeed, it’s the only thing that ever has.” This describes the Business Community Network and the September 12th CEO Roundtable.

Each Roundtable meets the second Thursday of each month, 11:00-1:30pm at member locations.

Building a rapport and trusting relationship that can lead to a new friendship and ultimately a direct client relationship and/or strategic partnership. Professional development is one of our cornerstones with monthly keynote speakers sharing best practices, anecdotes and strategic advice members can use at their company with their fellow leaders and associates.

Thank you to the following BCN member companies for making the Roundtable a success

Hosted by: Improve USA, Inc.

Keynote speaker: David Geller, of JOYN

Advisors Caterer: AFFAIRS to REMEMBER

Centerpieces: Carithers Flowers & Gifts

Photography: Duane Stork. Photographs are posted under “Events” on BCN website for members.

Special thanks to Mercedes-Benz USA of Buckhead for September BCN Member Offer – 2019 C300 Sedan at $599/month for members


Renewing Member Company

Sandler Training‘s Ted Rykoski


New Members

Chateau Elan Hotel & Conference Center

The MP Group

The Tavern at Phipps – CentraArchy Restaurants

BCN CEO Roundtable for September 2019 at Improve USA


























October 10, 2019 BCN CEO Roundtable:

Thank you everyone that attended October BCN CEO Round Table.

Special thanks:

Keynote Speaker: Michael A. Leven ( Mike is a personal friend, advocate and sponsor. His talk was deeply meaningful to all. That is one of the meanings of the BCN, relationship-driven not transactional. It is deeply grounded in building meaningful strategic connections that result in business, ROI and enduring strategic partnerships.

Member Host: Taylor English Duma LLP, Joe English, Joe Sullivan, Nida Rizvi, and Karen Wilcox.

Catered By: AFFAIRS to REMEMBER with Steve Moore.

Florals By: Carithers Flowers & Gifts; Charles Carithers and Nikki Parker.

Member Renewal Spotlight:

Atlanta HawksWalker Eaton

New Member Spotlights:

McKenna Media Group; Tina McKenna

The Tavern at Phipps; Megan Wallace


Appliance Care Of Atlanta; Rueben Glushchak

The Alternative Board (Worldwide) – TAB Atlanta Central; William Fadul

HR Starters; Kaelyn Gibson

ProComm Advisors; Mike Feeley & David Pierce

Walil Archer Photography; Walil Archer

November 14th, BCN CEO Roundtable with our keynote speaker: Monica Pearson. Her topic is, “How to Get the Media.”

BCN Business Networking

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