Do you want to grow your business and generate more revenue? The successful entrepreneur and business leader seeks wisdom from an established coach who specializes in strategic business development. It’s essential that you secure a respected leader – an industry expert who is well connected in the wider business community.
I’m Deborah Schwartz Griffin, President & Founder of Creative Connector, and tactical consultant for entrepreneurs, business leaders, organizations, and corporations. I bring more than 25 years of experience helping businesses increase sales and ROI through connecting people to people and ideas to results.
You need to reach decision makers who can impact your success. Let me help your business thrive by broadening your sphere of influence and driving ROI. I practice this daily in my roles as Executive Vice President of The Business Community Network; Vice President of Strategic Business Development, Partnerships & Alliances for the Consumers Choice Award and Out of the Blue Gifts, LLC; and in my work across multiple industries, including:
I take a genuine, holistic approach with my clients, listening and learning about your challenges, passions, and priorities. My organization skills and attention to detail bring a laser focus to developing your strategic plan. I help you better identify your target audience and share your story in a way that resonates with them. I make time to get to know you and experience your business so you’ll trust me to represent you well.
Helped with successful launch of Atlanta location; created and executed business development, sales, marketing, and strategic networking plans – generating many new customers
Developed strategy for growth to recruit and retain members, doubling revenue and increasing membership tenfold
Retained existing partnerships and generated new business resulting in more than $100,000 in revenue
Created and implemented sales and marketing strategy and action plan that helped gain a prominent multi-unit restaurant client, which led to more clients in the restaurant and hospitality sectors
Helped the largest dealer of foodservice equipment and supplies in the Southeast increase its revenue by 20 percent
Helped pioneer cooperative marketing campaigns generating over $4 million in new business and revenue
I enjoy speaking engagements and get immense satisfaction from opportunities to share my valuable insights in business and networking. In addition, I have made many media appearances and always welcome new opportunities.
I’m passionate about serving my community and volunteering. In addition to my leadership role at The Business Community Network, I am a member of the Metro Atlanta Chamber of Commerce, Atlanta Convention and Visitors Bureau, Georgia Restaurant Association, and OnBoard. I’m a donor and member of United Way of Metropolitan Atlanta Cole Society and the Woodruff Arts Center Women’s Giving Circle. I currently volunteer with the Atlanta Community Food Bank and The Giving Kitchen. I’m a donor to Make a Miracle Charity, the Georgia Chapter of the Alzheimer’s Association, and Montefiore Nursing Home where I created an endowment in memory of my mother, Dorothy Schwartz. I previously served on the steering committee of Atlanta Classical Academy, and the boards of Star-C, Northside Hospital Foundation, and YWCA of Greater Atlanta. I was president of the Atlanta Women’s Network and chaired the Sales and Marketing Council of the Greater Atlanta Homebuilders Association.
I’m an avid sports fan and begin each morning with a disciplined workout routine, running 15-20 miles per week and lifting weights. I compete throughout the year in 5 and 10K races and completed my first Publix Half Marathon in 2016. There’s so much alignment between sports and business – running an organization, having good communication and collaboration. It helps me to be a better coach for my clients.
I live with my husband, Jim, in Atlanta. We enjoy traveling, theater, the latest movies, dining in our favorite restaurants and trying new culinary adventures. My friends and family are a top priority in my life, and I receive great joy from spending quality time with them.
I earned my bachelor’s degree in broadcast journalism and served as President of the Student Chapter of Women at The Ohio State University.
*DSG & Assocs., LLC, d/b/a/ Creative Connector
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