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Small Business Saturday: What Is It and Why You Should Shop Small

Small Business Saturday is a day set aside each year to encourage consumers to support small businesses in their communities by “shopping small”. This national movement falls on the Saturday after Thanksgiving. Small businesses are vital to the economy and local communities, and shopping small is an excellent opportunity to show your support. 

5 Reasons to Shop Small

As you begin planning your holiday shopping, take a moment to look up local small businesses that will carry what you’re looking for. 

1. You’re supporting your community 

Small businesses provide many benefits to their local communities. They create jobs, offer goods, pay local taxes, and help make communities unique places to live. When you shop at a small business, you’re not just buying a product — you’re investing in your community.  

2. You’ll receive better customer service

Small businesses rely on repeat customers to stay afloat, so they go out of their way to provide great customer service. Creating relationships with their local community keeps them successful, so positive word-of-mouth is priceless. You can expect personal attention, and they’ll take the time to get to know you. 

3. You’re supporting local jobs

Small businesses employ residents of the community and are typically owned and operated by people living in your area. When you shop small, you support your neighbors and keep your money in the local economy. 

4. You can find one-of-a-kind items and gifts

Small businesses are the place to look if you’re trying to find something special and unique. You’ll find things you won’t see anywhere else — perfect for the people on your list who are hard to shop for. Small businesses show they care by carrying products that are unique to their community and reflect their customers’ interests. 

5. You’re helping the environment

Small businesses produce less waste and use less energy than big box store chains, resulting in less environmental impact. You’ll also use less gas for transportation since you won’t have to drive out of your way to find the same products. When you shop small, you can feel good knowing you’re doing your part to help protect the environment.