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How To Connect With Shoppers While They Are on the Move?

Contemporary consumers are no longer limited to being seated at home in front of a desktop computer when they engage in research. Instead, shoppers are constantly on the move, equipped with mobile devices that offer them instant access to a wealth of information about their purchasing options. In light of this growing trend in shopping behavior, the strategy of mobile shopper marketing is gaining prominence among retailers as a means to establish connections with customers regardless of their location. 

This approach involves a multi-faceted journey that unfolds across various channels, spanning from moments to weeks, or even extending over years. Each of these touchpoints presents an occasion for brands and retailers to maintain a prominent presence in consumers’ minds, shape their preferences, and create a favorable impact.

Implement These M-Commerce Marketing Strategies to Expand Your Reach 

It’s essential to incorporate mobile commerce strategies into your marketing plan. People use their mobile devices to research and buy items — with statistics showing that 76% of consumers make purchases on their phones. 

Location-Based Marketing

Also referred to as Geo-Targeting or Proximity Marketing, this technique lets you reach a targeted audience based on their current location through:

• Push notifications. Images or texts appear on their phone’s screen informing them of a promotion, sale, or discount code. 
• Ads. You decide what ads appear in search engines and social media platforms for consumers within a certain location. 
• Beacon technology. When your customers are near your store or walk in, they can be prompted with ads or promotions. 

Social Commerce (Social Media)

Social media is a powerful retail tool — full of ads and video clips to grab attention. Research indicates that 55% of mobile shoppers buy a product with their phone after seeing it on social media. 

Text Messaging (SMS)

Shoppers can opt-in to receive text notifications, such as flash sales or friendly nudges to reduce cart abandonment rates.  

Buy Online Pickup In-Store (BOPIS) 

Consumers can buy an item online and pick it up at your store. It’s a win-win on multiple levels:

• Brings customers into your store
• Offers same-day receipt of items
• Avoids shipping charges
• Removes the risk of package theft

Studies show that 47% of consumers will make additional purchases when using BOPIS. 

Keywords (SEO)

Search engine optimization (SEO) is a must-have technique that presents your product or service to a consumer who enters your keyword(s) into their mobile shopping search.

Scan Technology

Consumers can use their phone to scan a QR or bar code for coupons, to check if an item is in stock, and make a purchase. 

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