What We Do
United Way brings together people and resources to tackle complex community issues and drive sustainable positive change to help our community thrive.
For individuals and organizations that want to help improve the health of their community – United Way is the platform that enables individuals, groups and companies to make a difference – individually and collectively – in whatever way they wish to contribute their time, talent and treasure.
Communities can thrive today and reach their greatest future potential only if our children are thriving. That’s why United Way’s focus is on creating a community where “all the children are well.”
By ensuring that every child in our community has the opportunity to reach his or her potential, we are building a strong future for Greater Atlanta – a future where every individual and family in the community can thrive.
Communities that can say “all the children are well” have babies who are born healthy; kids who read proficiently by 3rd grade; teens graduating from high school prepared for college, careers and life; children growing up in secure homes and safe neighborhoods, with healthy food, and access to medical care to keep them healthy; and families supported by communities where people are educated, employed and housed; and have ready access to good healthcare and affordable healthy foods. United Way helps creating a thriving community in three ways.
Collaboratively – through Collective Impact. No one does it alone. United Way has long-standing and extensive connections within the community – with nonprofits, businesses, volunteers, donors, governments and foundations across all 13 counties in Greater Atlanta.
Strategically – through direction-setting, orchestrating roles and mobilizing teams of community partners; and through
investing dollars donated to the United Way Impact Fund.
Holistically – looking at whole lives, recognizing that health, education, employment and shelter are all intertwined.
Innovatively – through new initiatives that support the development of new ways to foster child and community well-being.
Engaging in the workplace: Through partnerships with small businesses, major corporations and other nonprofits, United Way provides workplaces and their employees with opportunities to give back to the community while aligning with their corporate social responsibility strategy.
Engaging through volunteerism: Volunteering through United Way of Greater Atlanta is a great way to give back, while getting involved with some of the most important issues facing our community today. United Way connects corporate teams, community groups and individuals with meaningful volunteer experiences that impact lives within our focus areas. Whether it’s a one day activity or quarterly teambuilding projects, the volunteerism team develops projects to connect people with their passions and make the greatest community impact.
Training for nonprofit boards through VIP (Volunteer Involvement Program): United Way’s Volunteer Involvement Program is a 10-week, 40-hour training program offered in spring, summer and fall. It is designed to develop and enhance individual leadership skills and increase diverse volunteer participation in nonprofit board and leadership positions in Greater Atlanta communities. VIP gives participants the tools to serve as effective board members of local nonprofit agencies. Workshops include fundraising, strategic planning, marketing and financial and legal decision-making. United Way also offers Board Digest – special workshops for companies that want to provide customized in-house training.
Key stats about VIP
Engaging through giving and affinity groups: United Way provides a perfect platform to give, advocate and volunteer through leadership giving societies and affinity groups. These caring communities of individuals drive sustainable improvements in the well-being of children, families and individuals across Greater Atlanta. Through generous giving and personal commitment, these groups are transforming lives today as they help lay the foundations for future generations.
Tocqueville Society (Donations of $10,000 or more)
The Toqueville Society is a group of philanthropic leaders who, alongside United Way staff and others (corporate partners, volunteers, etc.), help tackle our community’s most pressing problems through giving and by helping to build partnerships that create sustainable change for all. For more information, contact us at firstname.lastname@example.org
Tocqueville Women’s Leadership Council (Donations of $10,000 or more)
The Toqueville Women’s Leadership Council is committed to not only donating money, but also to driving improvements in the community; this year, the council is working diligently to help combat human trafficking via the Safe Harbor Yes ballot committee. For more information, contact us at email@example.com
Cole Society (Donations of $1,000 or more)
The Cole Society, numbering over 8400 members, invested nearly $13 million in the Greater Atlanta community last year. Cole Society members play a critical role in community-focused philanthropy. They are a force for positive change in the community through their energy, dedication and the power of their numbers. For more information, contact us at firstname.lastname@example.org
Women of Cole (Donations of $1,000 or more)
The Women of Cole mobilizes women from diverse backgrounds, educating them about philanthropic involvement and leadership and engaging them in the work of United Way. Their current focus is on ensuring that babies are born healthy, to healthy moms. For more information, contact us at email@example.com
African-American Partnership (Donations of $1,000 or more)
The African-American Partnership is comprised of community leaders who are not only committed to philanthropy, service and advocacy, but also to increasing the number of African-American leadership donors to United Way. At present, AAP is focusing its volunteerism and fundraising on mentoring African American middle school boys. For more information, contact us at firstname.lastname@example.org
Young Professional Leaders (YPL) (Donations of $500 or more)
Aged 40 and younger, YPLers cultivate and grow the spirit of philanthropy through strong volunteerism and community advocacy efforts. For more information, contact us at email@example.com
Lead. Impact. Network. Change. (LINC) (Donations of $250 or more)
LINC is a United Way Worldwide initiative to engage millennials (aged 22-30) through volunteerism and giving. LINC offers unique events and experiences to elevate community and connection. For more information, contact us at firstname.lastname@example.org
Youth United (YU)
Youth United develops high school students — the next generation of philanthropic leaders — through leadership and service projects. For more information, contact us at email@example.com
Engaging locally through County Advisory Boards
United Way County Advisory Boards are assembled groups of community leaders in each of United Way’s 13-county service area committed to the advancement of our vision and mission at the county level. There are 14 County Advisory Boards; one in each county, except Fulton County, where there are two (one each for North and South Fulton).
County Advisory Boards oversee all United Way activities in a county, including community engagement, resource development, community relations (communications and volunteerism) and all partner relationships consistent with the goals and objectives of United Way of Greater Atlanta.
County Advisory Board Members are selected to leverage their talents, influence and commitment to United Way to drive sustainable improvements in their local community and region.
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