The Lank Group

The Lank Group

Company Info

Market: Atlanta, Georgia
Category: Insurance Services
Sub Category: Full Service Employee Benefits Advisor, Group Health Insurance, Self-Funding
Established: 2008

Other Awards: Certified by the National Association of Health Underwriters in HIPAA, Self-Funding, and Advanced Self-Funding. Health Rosetta Certified Advisor

Contact Info

2400 Herodian Way SE, #220
Smyrna, Georgia 30080
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About The Lank Group

The Lank Group is a Full Service Employee Benefit’s Advisor

Group Healthcare is Fixed, let me show you how we can replicate a proven solution

Meet Michael Lank, President of The Lank Group, Inc. ____________________________________________________________

  • Thirty years of industry experience
  • Fifteen years of sales and executive management experience with Blue Cross & Blue Shield of Kansas, Cigna (Atlanta), and Humana (Atlanta)
  • Fifteen years of experience on the advisor side of the industry
  • Health Rosetta Associate Advisor – We follow a guiding set of principles which focuses of transparency, and non-status quo solutions
  • NAHU certified in HIPAA, the Affordable Care Act (ACA), and Self-Funding
  • I am obsessed with the goal of reducing my clients health care spend by 20-40 percent

As a Health Rosetta Advisor, I can show you why your group health insurance premiums are too high, which forces you to increase your employees out-of-pocket expenses to keep it affordable.  This results in low employee morale and employee retention problems.

Why The Lank Group

  • Group health insurance hyperinflation is forcing employers to move to high deductible health plans
  • High deductible health plans create unfordable costs for employees and their family members when seeking health care
  • Medical cost continues to be one of the top reasons for families filing for bankruptcy, even for those with insurance
  • Employees are struggling affording not only the high deductibles, but also the high insurance premiums
  • The high cost of insurance and the high deductibles, are creating poor employee morale
  • Insurance carrier profits continue to soar, all while the industry is falling apart.  This path is unsustainable, but WE HAVE A PROVEN SOLUTION

How We Save Our Clients 20-40 Percent

  • By introducing independent, active plan administration and oversight
  • High-performance plan designs that incentivize quality care decisions
  • Value based primary care
  • Transparent pharmacy benefits (there is so much profit built into the typical RX model that it is just plain wrong!)
  • Transparent open networks (this alone saves employers 20-25 percent in the first year)
  • Major specialties & outlier patients

The Results

  • 20-40 percent savings in total group health insurance spend
  • Better benefits for employees that are affordable
  • A sustainable solution to fight health insurance inflation
  • Improved bottom line for organizations
  • Transparent client/advisor relationship. We clearly show you how much you are paying us, and we do NOT accept carrier bonuses.  Our pay is aligned with your bottom line
  • Higher employee morale

Ideal Customer

  • Companies with 10 or more employees, although 50 and up is our “sweet spot”
  • Companies who are currently insured by Aetna, Anthem/BCBS, Cigna, Humana, or United Healthcare
  • Companies who are tired of large rates increases
  • Companies with high employee turnover
  • Companies with low profit margins
  • Companies with a savvy CFO

Best Referral Partners

  • Human Resources Consultants
  • Human Resources Directors
  • Wealth managers who participate in the 401K space
  • C-suite coaches
  • CPA’s
  • IT firms who call on companies with 50 or more employees
  • Savvy CFO’s
  • Property and Casualty agents
  • Any business to business company





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