The Lank Group

The Lank Group

Company Info

Market: Atlanta, Georgia
Category: Insurance Services
Sub Category: Full Service Employee Benefits Advisor, Group Health Insurance, Self-Funding
Established: 2008

Other Awards: Certified by the National Association of Health Underwriters in HIPAA, Self-Funding, and Advanced Self-Funding. Health Rosetta Certified Advisor

Contact Info

2400 Herodian Way SE, #220
Smyrna, Georgia 30080
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About The Lank Group

The Lank Group is a Full Service Employer Benefit’s Advisor

Meet Michael Lank, President of The Lank Group, Inc. ____________________________________________________________

  • Thirty years of industry experience
    • Fifteen years of sales and executive management experience with Blue Cross & Blue Shield of Kansas, Cigna (Atlanta), and Humana (Atlanta)
    • Fifteen years of experience on the advisor side of the industry
  • Health Rosetta Associate Advisor – We follow a guiding set of principles which focuses of transparency, and non-status quo solutions
  • NAHU certified in HIPAA, the Affordable Care Act (ACA), and Self-Funding
  • I am obsessed with the goal of reducing my clients health care spend by 20-40 percent

Group Healthcare is Fixed, let me show you how we can replicate a proven solution.

As a Health Rosetta Advisor, I can show you why your group health insurance premiums are too high, which forces you to increase your employees out-of-pocket expenses to keep it affordable.  This results in low employee morale and employee retention problems.

The Problem

  • Group health insurance hyperinflation is forcing employers to move to high deductible health plans
  • Employees can barely afford to elect insurance coverage for themselves, much less their family members
  • When you add the high cost of health insurance, and the high deductibles together, employees are left with an unfordable catastrophic health plan
  • Insurance carrier profits continue to soar, all while the industry is falling apart.  This path is unsustainable
  • e our client’s healthcare spend by 20-40 percent, AND lower employees’ copays and deductibles to an affordable level

How We Save Our Clients 20-40 Percent

  1. By introducing independent, active plan administration and oversight
  2. High-performance plan designs that incentivize quality care decisions
  3. Value based primary care
  4. Transparent pharmacy benefits (there is so much profit built into the typical RX model that it is just plain wrong!)
  5. Transparent open networks
  6. Major specialties & outlier patients

The Results

  • 20-40 percent savings in total group health insurance spend
  • Better benefits for employees that are affordable
  • A sustainable solution to fight health insurance inflation
  • Improved bottom line for organizations
  • Transparent client/advisor relationship. We clearly show you how much you are paying us, and we do NOT accept carrier bonuses.  Our pay is aligned with your bottom line
  • Higher employee morale


Ideal Customer

  • Companies with 50 or more employees
  • Companies who are currently insured by Aetna, Anthem/BCBS, Cigna, Humana, or United Healthcare
  • Companies who are tired of large rates increases
  • Companies with high employee turnover
  • Companies with low profit margins
  • Companies with a savvy CFO

Best Referral Partners

  • Human Resources Consultants
  • Human Resources Directors
  • Wealth managers who participate in the 401K space
  • C-suite coaches
  • CPA’s
  • IT firms who call on companies with 50 or more employees
  • CFO’s
  • Property and Casualty agents
  • Any business to business company





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