Tara Theatre

Tara Theatre

Company Info

Market: Atlanta, Georgia
Category: Entertainment and Recreation
Sub Category: Cinema, Entertainment Venue, Event Venue, Film, Movie House, Movie Theatre, Movies, Partnerships, Sponsorships
Established: 1968

Other Awards: Creative Loafing Best Movie Theatre, AJC Best Movie Theatre, Atlanta Magazine, Best Theatre, Escobar has been named a “40 under 40” and “CFO of the Year” by the Atlanta Business Chronicle, named “Best of Atlanta” by Atlanta Magazine, and given the “Creativity & Arts Award for Community Impact Arts Administrator” from the Emory College Center for Creativity & Arts.

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Chris Escobar, owner of the Tara Theatre, Plaza Theatre and executive director of the Atlanta Film Society.

Serving since 2011, Christopher Escobar is the longest serving and first minority Executive Director of the 44-year old Atlanta Film Society, the media arts organization named “Best Nonprofit” by Creative Loafing and producer of the Academy Award­-qualifying Atlanta Film Festival named “Best Spring Festival in Atlanta” by the Atlanta Journal­ Constitution and “Top 25 Coolest Film Festivals in the World” by MovieMaker Magazine and “10 Best Film Festival” by USAtoday two years running. He has been named a “40 under 40” and “CFO of the Year” by the Atlanta Business Chronicle, “Best of Atlanta” by Atlanta Magazine and the “Creativity & Arts Award for Community Impact Arts Administrator” from the Emory College Center for Creativity & Arts. Escobar has been featured in Vice, Variety, Slate Magazine, The New York Times, TIME, ABC, PBS, NPR, NBC, Fox News, NPR, The Wallstreet Journal, The Washington Post, CBS and CNN.

He has served on boards for Georgia Production Partnership, Plaza Theatre Foundation, Rialto Center for the Arts and Georgia State University’s College of the Arts. He has also served on grant review panels for Fulton County Arts & Culture, Georgia Council for the Arts and the National Endowment for the Arts many time. In 2017, he purchased the historic Plaza Theatre—Atlanta’s oldest and only independent cinema and converted the theatre from being a strategic partner of the ATLFS to making the theatre’s number one philanthropic priority. In 2023, after the Tara Theatre had closed abruptly the year prior, Escobar was able to re-open the Tara to the relief and excitement from many across Metro Atlanta. Christopher holds a B.A. in Film & Video as well as an M.A. in Moving Image Studies with a concentration in Production both from Georgia State University. He is lucky to be married to his lovely wife of over a decade, Nicole and they have three amazing children.


Ideal Client 

  • Customers – Buying Tickets, Concessions, Merchandise
  • Clients – Renting or Sponsoring
  • Partners – Programming or Marketing Partners
    • Best Strategic Referral Partners – All members in the BCN
    • Member Offer(s)
    • (2) Free tickets per member company (given out at BCN  – Richard Martin, Owner/Program Director, Email – Richard@plazaatlanta.com
    • 20% off Rentals or Group Ticket Purchases – Contact Kristin Anderson, Marketing & Events Manager
      404-291-7151; kristin@plazaatlanta.com.
    • Revenue Share Opportunity for Select Partners – Chris Escobar, Owner/Managing Member, 678-698-9048; chris@plazaatlanta.com




About Tara Theatre

The Tara Theatre is an art house movie theater located in Atlanta. The theater specializes in the showing of independent films, the only theater in Atlanta to do so exclusively.

The Tara Theatre was opened in June 1968 by Loew’s Theatres. It embodied the modernist architecture popular at the time. Originally called Loew’s Tara, the theater’s name memorialized the fictional Tara plantation, home of the O’Hara family in Margaret Mitchell’s novel Gone with the Wind. Tara opened with a 70mm, stereophonic presentation of the film Gone with the Wind on its 60-foot screen. This single screen with seating for 1,000 was later twinned. In the 1970s, one of the twin theaters was twinned itself, and a separate fourth theater was added onto the building. The theater became part of the local Lefont theater group in the 1980s. At the end of that decade, United Artists Theaters bought the Tara and used part of the building as a regional corporate office until United Artists, along with Edwards Theatres, was merged into the new parent company Regal Entertainment Group in 2002, but was still operated under the United Artists label for a time. Shortly afterward, the Tara was remodeled to feature silver, streamline moderne-inspired details in the interior and above the portico, faux art deco advertisements, and large hanging portraits of classical Hollywood movie stars, such as Greta Garbo, Humphrey Bogart, Ingrid Bergman, and Charlie Chaplin.

The Tara was closed by Regal in November 2022.

The Tara was then re-opened in May 2023 under local ownership, Christopher Escobar that also owns the nearby historic Plaza Theatre.

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  • The 48th Atlanta Film Festival April 25th – May 5th, 2024 April 25, 2024 - 12:00 PM Learn More
  • Tara Movie Theater and Talk of the Town Catering and Special Events – BCN Mixer “A Night at the Movies” November 16, 2023 - 5:30 PM Learn More

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