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7 Strategic Ways to Use Social Media in Your Marketing Efforts

As a business owner, if social media isn’t part of your current marketing strategy, revisit your plans to find ways to incorporate it. Social media platforms help you reach a wider audience, engage with customers, and build brand awareness. But just posting here and there without a strategy or goal in place isn’t an effective use of your time, effort, or budget. Here are seven simple ways to utilize social media to achieve the best results. 

1. Follow Your Audience 

You don’t have to be active on every social media platform. Instead, focus your efforts on where your audience spends time to better reach them. 

2. Set Goals 

Before investing in social media marketing, you need to have a goal in mind. What do you hope to gain from your social media activity — engagement, conversion, brand awareness, or increasing your customer base? This helps you create the right type of content to achieve your objective.

3. Create Audience-Tailored Content

You know your audience, so tailor the content you share to match their needs, preferences, and interests. You’re more likely to connect with your target customers.

4. Engage

Ask questions and post surveys so your audience can participate. Engaging with them and responding to comments (both good and bad) will help you build a relationship with your customers. 

5. Utilize Video 

Adding video to social media posts is a powerful way to draw people in. According to Hubspot’s 2024 marketing survey, short-form videos produce more return on investment than any other formats. 

6. Check Out Your Competition

Look at what your competitors are doing on social media to see what does or doesn’t work. What platforms are they focusing on, and how often/what content do they post? 

7. Minimize Self-Promotion

While promoting your brand is expected, it’s not always about you. Instead, add value by sharing blog posts, helpful information, or solving problems. Read customer reviews to discover their pain points, then post content addressing those challenges.

Not sure how to create your own social media posts, strategy, and video content? If you’re in the Atlanta area, the experts at Lucie Content offer customized solutions to help bring your brand to a new level. They’re a multi-Emmy Award-winning content company specializing in video production, social media strategy, and content creation. Reach out to their team for a complimentary audit of your social media channels today!

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